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Image & Design AI ToolsLesson 2 of 3

Leonardo AI

Leonardo AI is a creative generative AI platform for making and refining images, videos, and other visual assets. The useful place to start is its basic workflow, image creation, editing, consistency tools, video, models, pricing, and practical prompting tips.

What is Leonardo AI?

Leonardo.Ai is a generative AI platform focused on visual creation. You can start with a text prompt or an existing image, generate new visuals, and then refine the result rather than treating the first generation as the final answer.

Its current platform combines image generation with editing, image-to-video workflows, upscaling, realtime creation tools, Blueprints, and access to a range of platform and third-party models.

Getting started

  1. Go to app.leonardo.ai.
  2. Sign in or create an account.
  3. Choose an image or video workflow from the creation interface.
  4. Write a clear prompt, select the available settings you need, and generate.
  5. Refine the result with editing, guidance, upscaling, or another generation.
app.leonardo.ai
A small cozy reading room beside a rainy window, warm lamp light, cinematic photography
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Leonardo generates a visual from the prompt. You can then iterate by changing the prompt, model, references, or editing instructions.
A simplified example of the Leonardo creation workflow.

How the Leonardo workflow works

A useful way to think about Leonardo is as a creation-and-refinement loop. You do not have to solve every visual detail in the first prompt.

1
Describe
Write what you want to create.
2
Generate
Choose a model or let Leonardo help select one.
3
Refine
Edit, guide, upscale, or regenerate specific details.
4
Export
Download the finished asset for your project.

What Leonardo AI can do

These are the major capabilities most useful to beginners and creators.

🎨

Text-to-image

Create visual concepts from natural-language prompts, from realistic scenes to illustrations and concept art.

A futuristic Kolkata street at night, monsoon rain, cinematic lighting, detailed architecture
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The prompt can be used as a starting point for generating a new visual. You can iterate on composition, lighting, style, and other details.
🖼️

Image-to-image

Start with an existing image or sketch and guide the result toward a new visual direction.

🖼️
Reference image → new visual direction
Use an uploaded image as part of the creative starting point.
✏️

AI editing

Refine an existing image with prompt-based editing instead of generating an entirely unrelated image.

Change the background to a misty mountain landscape and keep the subject unchanged.
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Use an editing workflow to target the requested change while preserving the important parts of the original image.
⚡

Realtime Canvas & Realtime Generation

Experiment with visual ideas interactively and see generated imagery respond to your input.

✏️
→
🖼️
Sketch or prompt, then refine the visual in real time.
🎬

Image-to-video & video generation

Turn still images or text ideas into short video content using the video tools and models available on the platform.

🖼️
Still image → motion
Animate a visual concept into a short video sequence.
🔍

Upscaling & enhancement

Increase visual quality and prepare generated assets for larger displays, print, or other production uses.

🖼️
Original
✨
Upscaled
🎯

Image guidance & references

Use reference images and guidance controls to steer composition, subject, style, or other visual characteristics.

Use this reference for the character design, but place the character in a snowy forest.
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Reference-based workflows can help maintain visual direction while changing the scene or other requested elements.
🧩

Blueprints

Use guided workflows and templates to move from an idea to a repeatable creation process.

🧩
Product concept
🧩
Character
🧩
Social visual
🧠

Models & personal AI models

Choose from available platform or third-party models, and eligible plans can provide tools for training personal AI models.

I need a consistent visual style for a recurring character. What should I use?
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Start with a model and reference workflow that matches the project. For repeated work, explore consistency tools and personal model training where available.

Writing better Leonardo prompts

A useful prompt describes the subject, environment, visual style, composition, lighting, and important constraints. You can then refine one part at a time.

Basic
A girl reading a book in a library.
More specific
A young student reading a book in a quiet old library, tall wooden bookshelves, warm afternoon window light, natural colors, cinematic composition, detailed environment, realistic photography.
  • Start with the main subject and action.
  • Add the setting and important objects.
  • Specify the visual style when it matters.
  • Add lighting, camera, composition, or mood when useful.
  • Iterate instead of making one enormous prompt.

Pricing tiers

Leonardo's individual plans use tokens for generation capacity. Pricing and included features can change, so check the official pricing page before subscribing. The current individual plans shown by Leonardo are:

Free
$0 / month
  • · 150 fast tokens per day
  • · Basic quality settings
  • · Limited access to selected features
  • · Useful for trying the platform
Essential
$12 / month
  • · 8,500 fast tokens per month
  • · Private generations
  • · Enhanced quality
  • · Up to 10 personal AI models
Premium
$30 / month
  • · 25,000 fast tokens per month
  • · Private generations
  • · Up to 20 personal AI models
  • · Unlimited relaxed image generation on selected models
Ultimate
$60 / month
  • · 60,000 fast tokens per month
  • · Private generations
  • · Up to 50 personal AI models
  • · Unlimited relaxed image and video generation on selected models

Prices above are the current monthly figures shown on Leonardo's pricing page and may exclude applicable tax. Annual billing can have different effective monthly pricing.

Commercial use and ownership

Leonardo's current pricing FAQ says paid subscribers retain ownership and intellectual property rights of generated images and can use them commercially. For free users, Leonardo states that it owns rights to created images while granting a non-exclusive, royalty-free licence for commercial use. Always review the current terms for your specific use case.

API and developer use

Leonardo also provides developer access for integrating generation into applications and production workflows. Its API uses usage-based pricing, and the current documentation describes a Pay-As-You-Go model for API usage.

See the Leonardo developer documentation for API details, available models, generation parameters, and current pricing mechanics.

For visual work that needs consistency

Leonardo AI is the visual-creation part of this AI Tools Course. It is especially useful when a project needs generated images, visual concepts, editable assets, consistent characters or styles, or short AI-generated video.

What's Next

Next up: the next AI tool in the course and how it can be used in practical workflows.